What is Online Purchase | IGI Global

A size of electronic commerce which allows consumers lớn directly buy goods or services from a seller over the Internet using a trang web browser.

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Consumer Perception of Purchasing Organic Foods: A Case Study of Online Consumer Behavior

Ernest K. S. Lim (Taylor's University, Malaysia)

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DOI: 10.4018/978-1-5225-9697-4.ch006

Abstract

The aim of this study is lớn identify the consumer perception of buying the organic foods online in Malaysia. Consumer perception is typically affected by the variables such as purchase intention, price, health consciousness, organic certification and labeling, consumer knowledge, availability, and environmental concern. This study attempts lớn identify the relationship and linearity between the dependent and independent variables. Survey questionnaire was targeted lớn 200 online consumers aged between 18 lớn 65 years old who buy organic foods. The results indicate a significant positive relationship between price, health consciousness, organic certification and labeling, consumer knowledge, availability, and environmental concern and the purchase of organic food. It shows that purchase intention is linearly related lớn price, health consciousness, availability, and environmental concern.